Data classification
Sevsitivity labels
Data loss prevention
Insider risk management
Discover and classify Microsoft Purview identifies sensitive retail data using custom sensitive information types, Exact Data Match classifiers, and keyword dictionaries. Protect and label Sensitivity labels and auto-labeling policies classify employee, financial, and internal data to enable secure and compliant collaboration. Prevent data loss DLP policies protect sensitive data across Exchange, Teams, SharePoint, OneDrive, endpoints, and cloud apps by blocking accidental or unauthorized sharing. Insider risk and adaptive protection Adaptive Protection and Insider Risk Management detect data exfiltration, data leaks, and potential data theft by departing or high-risk users. Business outcomes Contoso Retail reduces data leakage, improves compliance readiness, and enables secure collaboration across retail and e-commerce teams.